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About Us

Swim City offers the largest selection of designer swimwear, resort wear & beach accessories throughout Florida. Established in 1968 and known for exceptional customer service, our swimsuit specialists are trained in helping find the perfect suit for every body.

Inspired by Sarasota’s pure white sandy beaches and year-round balmy breezes, Swim City embodies the spirit of the Suncoast culture, exuding effortless-chic style with its selection of designer swim and resort wear. Finely combing the swimwear seas since 1968, the brand maintains its commitment to ensuring your beach/resort needs are always within reach.

Local owner, Judy Johnson acquired Swim City in 2006, setting out to diversify her thriving Swim Mart brand while expanding to carry high-end swimwear. Quickly rising to the top as a local industry leader in beach & resort fashion, Swim City continues to be recognized for its vast selection, product quality, and employee expertise!

Whether you’re looking for suits to flaunt, forgive, minimize or emphasize, Swim City’s full-time fit specialists will guide you to pieces that flatter every shape and size. From prints that pop and statement- making silhouettes to post-mastectomy suits, plus-sizes, long-torso styles, men’s and children’s—you’ll find swimwear tailored to your family’s every need. Brimming with beach hats, trendy totes, and one- of-a-kind designer jewelry pieces, each store is the perfect place to accessorize and shine. Taking your playtime very seriously, store employees work hard to keep you in a constant state of sun-kissed bliss. So suit-up, simmer down, and rest assured Swim City has you (partially) covered.

Sarasota Magazine Readers’ Choice has awarded Swim City for Best Swimsuit Store since 1999.

Our brands include: Anne Cole, Beach House, Billabong, Bleu by Rod Beattie, Body Glove, Cabana Life, Carmen Marc Valvo, Coolibar, Corkcicle, Costa, 7 Diamonds, Elan, Flomotion, Gottex, Hemlock Hats, Hurley, Kate Spade, Kenneth Cole, L Space, La Blanca, Lokai, Luli Fama, Maaji, Magicsuit, Maryan Melhorn, Michael Kors, Miraclesuit, Mud Pie, Nanette Lepore, Nike, Oakley, OluKai, O’Neill, Patagonia, Profile by Gottex, Pura Vida, Quiksilver, Ralph Lauren, Ray Ban, Rip Curl, Reebok, Reef, Roxy, Sanuk, Seafolly, Tommy Bahama, T.H.E., Tory Burch, Trina Turk, Vera Bradley, Vince Camuto, Volcom, and much more!

Your satisfaction is our number one priority, and we strive to provide the most enjoyable shopping experience possible! If you have any questions or comments, please call our toll free number at 1-800-210-6221 during business hours (8:30am-5:00pm EST) or email us at