Latest Blog Posts

It happens to everyone: you unpack at the beach and realize your swimsuit is still at home. Here's which Swim City store is closest to Siesta Key, Lido Key and Longboat Key, a grab-and-go beach kit list, and a sunscreen tip if you're buying a white suit.

A Montana fishing guide got fed up with heavy, sweaty gear and spent about 18 months testing fabrics until he found a soft bamboo blend. That was the start of Free Fly and its idea of "Wild Comfort." Here's the brand's story, who it's made for, the fabrics behind it, and the Free Fly pieces we reach for in the Florida sun.

OluKai means "comfort" and "ocean" in Hawaiian, and the brand lives up to both. Learn how OluKai began, why its signature Drop-In Heel is so clever, how to choose between Reef and OluKai, and how to find your OluKai size.

The right swimsuit comes down to a few key details: cup size, support, torso length, coverage and fabric. This guide covers the cup-size rule most shoppers don't know, sister sizing, quick fixes for common fit problems, and how to test a suit before you buy.

Swimsuit shopping doesn't have to mean a pile of online returns. Expert fitting, bra-sized suits and separates, over 100 brands, personal styling, a VIP call list, holds, special orders, store transfers and in-store pickup all make a specialty swim store the easier way to find a suit you love.

Exploring ALOHA Collection: A Blend of Style and Functionality When it comes to travel and adventure, having the right gear can make all the difference. Enter ALOHA Collection, a brand...

Exploring Vuori: Redefining Performance Apparel In the competitive world of athletic wear, Vuori has emerged as a standout brand, seamlessly blending performance, style, and sustainability. Founded in 2015 by Joe...

Have you heard of the new swimwear brand making waves in the fashion world? Kulani Kinis, founded in 2014 by the dynamic duo Dani and Alex, is here to revolutionize...

7Diamonds Story: Started in Los Angeles in 2000, 7DIAMONDS has been recognized as a fashion-forward lifestyle brand with a focus on premium products, sophisticated design, and keen attention to every...

Who Is Nomadix? Nomadix is a Kickstarter project turned successful brand of active sustainable towels made from recycled plastic bottles. Towels from $40, blankets from $70, ponchos from $80   ...

Who Is Fair Harbor? Fair Harbor is a lifestyle brand based on the simplicity of summer and their dedication to the environment. They make swimsuits out of recycled plastic bottles to...