Exploring Vuori: Redefining Performance Apparel

In the competitive world of athletic wear, Vuori has emerged as a standout brand, seamlessly blending performance, style, and sustainability. Founded in 2015 by Joe Kudla, Vuori quickly gained traction for its versatile and stylish activewear that transitions effortlessly from workouts to everyday life.


Performance and Style

Vuori’s core philosophy is that performance should not come at the expense of style. Their product designs feature clean lines and modern aesthetics, using innovative materials that ensure durability, moisture-wicking, and softness. Signature items like the Kore Shorts and Performance Joggers exemplify Vuori’s commitment to creating apparel that looks as good as it feels.

Commitment to Sustainability

Vuori is dedicated to sustainability, utilizing materials like recycled polyester and organic cotton. Their circular economy program, “ReVuori,” allows customers to recycle or repurpose old Vuori gear. As a certified Climate Neutral company, Vuori measures, reduces, and offsets all carbon emissions, aligning their business practices with their environmental values.

Building a Community

Vuori has cultivated a community centered on an active, healthy lifestyle. Their marketing features real people and authentic experiences, fostering a loyal customer base. The brand also engages with its community through initiatives like beach cleanups and yoga sessions, promoting wellness and environmental stewardship.

Innovation and Growth

Originally focused on men’s apparel, Vuori has successfully expanded into women’s wear, continually investing in research and development to improve their products. Innovations like the DreamKnit fabric highlight their dedication to comfort and durability.

The Future of Vuori

Looking ahead, Vuori aims to inspire a healthy, active lifestyle through versatile and sustainable products. Their commitment to quality, community, and environmental responsibility positions them as a leader in the activewear industry. For those seeking stylish, high-performance, and eco-friendly apparel, Vuori offers a perfect blend that fits seamlessly into any lifestyle.


Where to Buy Vuori

Each of our stores have a wide selection of Vuori's most popular and newest styles for both women & men. Find a store near you here: 



Alternatively, you can view our full Vuori collection online here: