Swim City Downtown Sarasota Wing Mural

About Us

Swim City Offers the Best Selection of Swimwear, Resort Wear & Beach Accessories for the Entire Family. We Have the Perfect Suit for Every Body!

Gateway To The Beaches

Inspired by Sarasota’s pure white sandy beaches and year-round balmy breezes, Swim City embodies the spirit of the Suncoast culture, exuding effortless-chic style with its selection of designer swim and resort wear. Finely combing the swimwear seas since 1968, the brand maintains its commitment to ensuring your beach/resort needs are always within reach.

Local owner, Judy Johnson acquired Swim City in 2006, setting out to diversify her thriving Swim Mart brand and expand the high-end swimwear & resort wear selection. Quickly rising to the top as a local industry leader in beach & resort fashion, Swim City & Swim Mart have a combined five locations throughout Southwest Florida and continue to be recognized for their vast selection, product quality, and employee expertise!

Whether you’re looking for suits to flaunt, forgive, minimize or emphasize, Swim City’s full-time fit specialists will guide you to pieces that flatter every shape and size. From prints that pop and statement- making silhouettes to post-mastectomy suits, plus-sizes, long-torso styles, men’s and children’s—you’ll find swimwear tailored to your family’s every need. Brimming with beach hats, trendy totes, and one- of-a-kind designer jewelry pieces, each store is the perfect place to accessorize and shine. Taking your playtime very seriously, store employees work hard to keep you in a constant state of sun-kissed bliss. So suit-up, simmer down, and rest assured Swim City has you (partially) covered.

Sarasota Magazine Readers’ Choice has awarded Swim City for Best Swimsuit Store since 1999.

Our brands include: 24th & Ocean, 4Ocean, 7Diamonds, Anne Cole, AVID Sportswear, Beach House, Becca, Billabong, Blenders Eyewear, Bleu Rod Beattie, Body Glove, Cabana Life, Carmen Marc Valvo, Ceeb, Coco Reef, Coola, Coolibar, Corkcicle, Cosita Linda, Costa, Dippin' Daisys, Eidon, Fair Harbor, Flomotion, Florida Flavor, Frankies Bikinis, Free Fly, Gottex, Hemlock, Hobie, ICEMULE, I-Sea, Kanga, Kate Spade, Koy Resort, Kulani Kinis, Johnny Was, J. Valdi, L*Space, La Blanca, Luli Fama, Maaji, Magicsuit, Maui Jim, Melin, Michael Kors, Miraclesuit, Neso, Nomadix, Oakley, OluKai, O’Neill, OTIS, Patagonia, Profile by Gottex, Puffin Drinkwear, Pura Vida, Quiksilver, Ralph Lauren, Ray Ban, Rip Curl, Reebok, Reef, Roxy, Sand Cloud, Seafolly, Speaqua, Speedo, Sun Bum, Sunsets, Sunshine 79, Tommy Bahama, T.H.E., Tory Burch, Treasures of Bali, Trina Turk, Vince Camuto, Vuori, and much more!

Your satisfaction is our number one priority, and we strive to provide the most enjoyable shopping experience possible! If you have any questions or comments, please call our toll free number at 1-800-210-6221 during business hours (Monday thru Friday 9am-5pm EST) or email us at info@swimcity.com

Find a Store Near You

Stop by and check out our latest merchandise in-stores now! We receive new product regularly and our staff is trained in helping find the perfect suit for every body. We can't wait to see you!