Gateway To The Beaches
Inspired by Sarasota’s pure white sandy beaches and year-round balmy breezes, Swim City embodies the spirit of the Suncoast culture, exuding effortless-chic style with its selection of designer swim and resort wear. Finely combing the swimwear seas since 1968, the brand maintains its commitment to ensuring your beach/resort needs are always within reach.
Local owner, Judy Johnson acquired Swim City in 2006, setting out to diversify her thriving Swim Mart brand and expand the high-end swimwear & resort wear selection. Quickly rising to the top as a local industry leader in beach & resort fashion, Swim City has five locations throughout Southwest Florida and continues to be recognized for its vast selection, product quality, and employee expertise!
Whether you’re looking for suits to flaunt, forgive, minimize or emphasize, Swim City’s full-time fit specialists will guide you to pieces that flatter every shape and size. From prints that pop and statement- making silhouettes to post-mastectomy suits, plus-sizes, long-torso styles, men’s and children’s—you’ll find swimwear tailored to your family’s every need. Brimming with beach hats, trendy totes, and one- of-a-kind designer jewelry pieces, each store is the perfect place to accessorize and shine. Taking your playtime very seriously, store employees work hard to keep you in a constant state of sun-kissed bliss. So suit-up, simmer down, and rest assured Swim City has you (partially) covered.
Your satisfaction is our number one priority, and we strive to provide the most enjoyable shopping experience possible! If you have any questions or comments, please call our toll free number at 1-800-210-6221 during business hours (Monday thru Friday 9am-5pm EST) or email us at sales@swimcity.com
Find a Store Near You
Stop by and check out our latest merchandise in-stores now! We receive new merchandise regularly, and our staff is trained in helping find the perfect suit for every body. We can't wait to see you!
Voted #1 Best Swimwear
Swim City has been voted #1 Best Swimwear in Sarasota Magazine’s Best of Sarasota since 1999. Thank you, Sarasota!
Our Brands
From designer swim to everyday beach essentials, here are some of the brands you’ll find at Swim City.
- 24th & Ocean
- 7Diamonds
- Aloha Collection
- Anchor Works
- Anne Cole
- AVID Sportswear
- Bask
- Beach House
- Beach Lingo
- Beach Riot
- Beaver Wicks
- Becca
- Billabong
- Birkenstock
- Blanco by Nature
- Blenders Eyewear
- Bleu Rod Beattie
- Body Guard
- Bogg Bag
- Booe
- Cabana Life
- Carmen Marc Valvo
- Ceeb
- Chubbies
- Coco Reef
- Conscious Coconut
- Coola
- Coolibar
- Cosita Linda
- Costa
- Creative Sunwear
- Croakies
- Crush
- Cudas
- Demi's
- Dot Dash
- Dotti
- Dragon
- Duvin
- Elan
- Elif
- Fair Harbor
- Flomotion
- Florida Flavor
- Frankies Bikinis
- Free Fly
- Free People
- Goodr
- Gottex
- Guy Fox
- Hemlock
- Hobie
- Ibiza
- ICEMULE
- Imsy
- Inis
- I-Sea
- Island Daze
- Jantzen
- Johnny Was
- Jordan Taylor
- J. Valdi
- Kanga
- Kate Spade
- Knockaround
- Koy Resort
- Kulani Kinis
- La Blanca
- Lauren Ralph Lauren
- Longitude
- Lotus and Luna
- L*Space
- Luli Fama
- Maaji
- Magicsuit
- Maui Jim
- Maxine
- Melin
- MICHAEL Michael Kors
- Miraclesuit
- Neso
- Nomadix
- Oakley
- OluKai
- O’Neill
- OTIS
- OverUnder
- Panama Jack
- Patagonia
- Penbrooke
- Physician Endorsed
- Profile by Gottex
- Puffin Drinkwear
- Pura Vida
- Quiksilver
- Quintsoul
- Rainbow Sandals
- Rapz
- Ray-Ban
- Reebok
- Reef
- Rip Curl
- Roxy
- Salty Cali
- Sand Cloud
- Saxx
- Seafolly
- Shapesolver
- Solar Recover
- Solbello
- Speaqua
- Speedo
- Spy
- Summer Solutions
- Sun Bum
- Sunsets
- Sunshine 79
- The Incredible Sunvisor
- T.H.E. Swimwear
- Tommy Bahama
- Tory Burch
- Treasures of Bali
- Uzzi
- Vacation
- Vince Camuto
- Vuori
- …and much more!
Coming Soon
- SkatieFall 2026
- The Critical Slide Society (TCSS)November 2026
- Sito ShadesDecember 2026
- RhythmJanuary 2027
- KatinEarly 2027
Let customers speak for us
After years of driving by and not stopping in, I was impressed with the selection you carry. Julie was very helpful and knowledgeable. We will definitely stop the next time we are in Longboat Key.
Jodi greeted me with a smile and after a quick explanation of what I typically like, she picked several styles and colors. She was so helpful and kind. I left feeling confident and excited to wear my new swimwear.
• I just wannna acknowledge your seamless customer service: the order was delivered faster than expected and the product itself was exactly what I wanted. Keep it up. Looking forward to do more bussines with you.😊😇🫡
I have been wearing Longitude Bandeau swimsuits for over 30 years. They are the best. Why don’t they make this suit in abundance??? I would buy at least 4 of them in diff colors. Searched high and low and found this one. My others are falling apart. It is the only suit I like. Please make more and don’t change anything on it.
Dana was so friendly and helpful!
Wonderful service.
The Saleslady that assisted was just superb.
I recommend this store any time.
Julie at Longboat Key was huge help. Stayed after hours to allow me to buy 2 bathing suits since I forgot to bring mine on my vacation. Way above & beyond call of duty.
Product ordered was shipped quickly and arrived as ordered. International order was delivered fast. Thank-you
I never had a bikini that fit so perfect before. I sized down to an x-small and it was the perfect tightness. Very secure!
I love shopping at Swim City on Longboat Key because of Liz. She will tell you what style looks good on you and what size to try on, no matter your body type or age. I walked out with 3 suits yesterday. Thank you Liz!
Loved the store. Loved Charlotte. She made this an easy and enjoyable experience. Will go back and shop every time!
Two very particular people went looking for a particular pair of swim trunks. Found exactly what we were looking for and, if I am being honest, I could’ve bought almost one of everything in that store! Clean, organized, kind, and helpful!
Having gone through some positive body changes I was tired of ordering suits on line just to return them. Swim Mart and especially Charlotte were life savers, as I am in the water almost every day.
I was probably there 2 hours and tried on 20 or more suits. Charlotte was so encouraging and supportive and made it fun! I was exhausted but found 2 perfect suits. And Charlotte earned herself a margarita for sure! This will now be my go to for bathing suits. And a bonus! They carry Vouri-quality product. Thanks again Charlotte❤️❤️
Had a great experience at the swim city on Longboat. Julie was awesome. Despite being very busy, she made sure that I was well taken care of. She made great suggestions and knew the stock very well. Very nice clean store. Will be back!
Swim City needs more people like Dana. She was very courteous and informative, offering suggestions to help the family decide on their swim wear options.
