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Smiling woman in a light blue Free Fly sun hoodie sitting on the deck of a flats boat on calm water near Key West

Free Fly Apparel: The Bamboo Sun Shirts Born On The Water

A Montana fishing guide got fed up with heavy, sweaty gear and spent about 18 months testing fabrics until he found a soft bamboo blend. That was the start of Free Fly and its idea of "Wild Comfort." Here's the brand's story, who it's made for, the fabrics behind it, and the Free Fly pieces we reach for in the Florida sun.

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